Prof. Steffi W. Neukirchen

Sweat Yourself – People sweat when they have fun! We wanted young people to document this fun, to allow them to have a more relaxed relationship with their bodies. New packaging, new claim „Live your Style“, new website. Our task was to find a new strategy to talk to the target group of young people from the age of 16, the generation „always on“. Diverse hands-on opportunities and the idea of ​​the users designing something themselves were the focus of the new concept. Changing backgrounds made the site just as lively as the photo campaign with the motto „Sweat Yourself“. Furthermore, each product was provided with an individual animation, inspired by the packaging and a merchandising product line – shirts with colourful „stains“ – was developed. Unfortunately we did not win the pitch, but I still think that the idea was brilliant! We were early movers of the #bodypositivity movement – but the brand was not ready for that yet. Project: Pitch for the relaunch of the German brand website of 8 x 4 (Beiersdorf)Contribution: concept, design concept, creative directionAgency: Fork Unstable Media, Hamburg in collaboration with Marja Annecke, BerlinYear: 2007

The new, international NIVEA website was supposed to be more „cosmetic“ and emotional. At the same time, the new umbrella brand strategy „Beauty is …“ was developed, which was integrated alongside a comprehensive history area. The result was a design with many curves and smooth transitions, providing space for large beauty visuals. „Beauty is…“ got its own chapter, in which NIVEA users around the world were invited to describe their own concept of beauty and to document it with a photo. In „The NIVEA History“ chapter the user could get information about the history of the brand and, for example, watch old commercials. The user had the opportunity to browse freely or to choose a „Guided Tour“ to experience the development of packaging in chronological order, for example. Project: Relaunch of the international brand website NIVEA.com (Beiersdorf)Documentation of the new design specifications in an online style guideDevelopment of the new brand presentation Contribution: Concept, design, creative directionAgency: Fork Unstable Media, HamburgYear: 2007

„evian – I am what I drink“ was a very nice pitch project: The brand was supposed to get a new and modern look. The focus was on the origin and purity of Evian water and a lot of information about the meaning of „drinking water“ in general. Project: Pitch for the relaunch of the German brand website of evian (Danone Waters)Contribution: concept, design, art directionAgency: Fork Unstable Media, HamburgYear: 2006

If you have always been interested in taking a look under the skin, FUTURO was the right place for you. Almost every joint was shown in 3D, rotatable and all muscle layers and tendons could be switched on and off so that an anatomical detailed examination was possible.  Project: Relaunch of the brand website Futuro, Beiersdorf Contribution: Concept, design, creative directionAgency: Fork Unstable Media, HamburgYear: 2006

Clarity and respectability were the focal points for the development of the new corporate design – logo, stationary and seminar materials. The website presents the personality and success trainer, his seminars can be booked online.  The website comes with a broad chapter within which current findings on topics such as success, motivation and personal development can be found. All offers – seminars, products and articles – have been restructured and divided into four areas: personality, communication, business and health. Project: Branding and relaunch of the websiteContribution: Concept, design, art directionAgency: Scholz&Volkmer, WiesbadenYear: 2005

The guests of the anniversary party became part of a real-time installation: At check-in, each visitor received a transponder with personal data and was thus locatable. By user tracking, the movements were visualized on screens in real time during the party. As a memory, each guest received a link via e-mail to a website where guests’ whereabouts at the party could be found. AwardsThe project was included in the „Annual Multimedia“ yearbook 2006The project was included in the „D&AD Annual“ 2005Shortlist at the German Multimedia Award 2005, BerlinShortlist at the 52nd Cyber Lions, Cannes (2005) Project: Visualization of real-time data, anniversary party „zehn“Contribution: DesignAgency: Scholz&Volkmer, WiesbadenYear: 2004

In 2004 and 2005, I designed various web specials for Mercedes Benz and I was responsible for the maintenance and further development of their international brand website. NAIAS Detroit 2004Web special for the North American International Auto Show (NAIAS) 2004 within which the product highlights of the booth was presented: the Vision Grand Sports Tourer and the SLR McLaren. Mercedes Benz WeltWeb special accompanying the construction of the “Mercedes-Benz Welt” in Stuttgart, which documented the progress: a comparison between the current state (webcam) and the vision (3D rendering) was possible due to a “virtuality controller”. AwardShortlist at the 52nd Cyber Lions in Cannes, 2005 www.mercedes-benz.comRegular updates of the international brand website, development of branded interaction elements (e.g. video player module) and documentation within the interaction guide lines. Projects:Web special for “NAIAS Detroit 2004”Web special for “Mercedes Benz Welt” in Stuttgart 2004Music platform Mixed TapeMaintenance and further development of the Mercedes Benz corporate websiteContribution: Concept, design, development of interaction guide linesAgency: Scholz&Volkmer, Wiesbaden.Year: 2004 bis 2005

A woman without hair: strong and beautiful – a woman after her chemotherapy: life-affirming and positive. This was my visual approach – very unusual back then – for the website of the non-profit organisation Rosenrot, which deals with the topic of “hair loss after a chemotherapy”. The website offered extensive information and a shop where women could buy alternative headgear.  Project: Website and shop for RosenrotContribution: concept, design, art directionAgency: Scholz&Volkmer, WiesbadenYear: 2005

Cool music to download every month – free and legal – and a great forum for the young artists: That was the concept behind Mercedes Benz’s “Mixed Tape” music platform. The music could be heard via a specially developed music player that came in three different sizes. The current downloads were visualised in a 3D sculpture in real time. AwardsSilver medal at the International Automotive Advertising Award 2005 (IAAA), MichiganShortlist at the 52nd Cyber Lions, 2005, CannesSilber medal at the New York Festivals Interactive 2005red dot for high design quality, red dot communication design award 2004, EssenFinalist at the London International Advertising Award 2004 (LIAA), LondonBronce medal at the DDC competition “Kommunikation vernetzt” 2004, Frankfurt am Main Project: Web special for Mercedes-Benz / Branded entertainmentContribution: Concept, design, edition 01 to 09Agency:  Scholz&Volkmer, WiesbadenYear: 2004